Your market, in your control

Africa’s last mile runs on millions of independent shops.

Manufacturers across Africa reach customers through the informal supply chain. Millions of independent shops, supplied by distributors, wholesalers, and agents who know the roads, the relationships, and who pays on time. It works. Goods keep moving through infrastructure no single company could build or manage alone.

That same chain sits between manufacturers and their customers. Prices, promotions, and shelf decisions are made by the people in between. The manufacturer sees what left the factory and what came back as cash.

A last mile supply chain that is visible, reliable, and profitable.

As discounts and promotions move through Palli, a record forms that this market has never had. What was offered, where it landed, and who took it up, confirmed at the point of delivery.

Every redemption adds a shop to the network. Each one is a retailer a manufacturer can reach directly the next time demand needs to move.

That record changes what each participant can do. Manufacturers direct pricing to the shops and products that need it. Retailers secure the supply and the terms to meet consumer demand. Agents carry an offer worth more than the one they had before.